Eastern Oregon
For tourism purposes, Oregon is divided into 7 regions. Eastern Oregon is by far the biggest and arguably the one most different from the other 6.

It's so big, it's hard to characterize. It features everything from desert to raging rapids to Alpine mountain tops, and though it can feel like the Old West, it also has tons of craft breweries, art galleries and great restaurants.

The truth we got excited about is that what makes Eastern Oregon great would be destroyed if it were completely overrun with tourism. We want people to come to visit. Just not all at once. Hence the tagline, "Please don't tell everyone about Eastern Oregon. Thank you."

These print ads will run for the next few years in addition to banner ads that drive to their revamped website. When you're ready to visit, I'd be more than happy to recommend places to go and things to do.