My excitement upon hearing the news that we won the account was quickly dampened by the rejoinder, "they want to do everything we pitched but the TV." The TV being the Super Bowl spots I wrote and would have acted in. Turns out a cautionary tale about a paperboy who doesn't use the Internet isn't a good fit for a company owned by a newspaper conglomerate. Still, I got to make some print and online videos.

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Creative partner: Brad Trost